Hello Folks,
So an enlightened event of London Olympics 2012 has come to an end. And what we Indian can think more about....6 medals (its sad none was gold)..and the most important all of them are in Individual events.
Now as an Indian somehow I enjoyed that long banging sports event.And yeah I am satisfied with the number of medals won.Now all pupils are looking forward "Rio de Janeiro" Brazil,where next event is going to happen.....Everybody who were following this Olympics might be thinking about the Indian performances in upcoming one....
SO the main question which comes into my mind is that can we will be able to pass this magic number '6 ' in Rio.......
Rio;;;;;Brazil...
Look into this awesome view of Rio...the city for dreams..which lot of Indian participants will be having in their minds...will these city help them to surpass medal tally of 6 in 2016???...For not sure...because it will only help them to dream for...
So what are the things which will help them to perform that...do u people have any idea.....???
For sure not...hoga bhi kyun ..India is heaven for cricket fans.....Cricket world cup bhi to hona hai...2015..
Yeah i wont deny...i am also a hardcore fan of cricket...and Virat Kohli..the guy ..ma favourite...
But I'll frankly say..i was not aware with the fact that the number of sports event in this Olympic was 302 in 26 sports.And their were games like Equestrian,Pentathlon,Triathlon etc..which i never heard off. (And I am sure most of u ain't).
We had 83 athletes in 13 sports......6 medal came from 4 sports(Boxing,wrestling,shooting and badminton). Then also if we see the broader picture India didn't compete in 13 odd sports.(I do not know the reason,but one fact I am aware is that India comes second after China in terms of Population,then also China was there in all sports).
Now let me tell you some crazy facts which will make you clear the point for which I am making a discussion here..
If we see the medal tally of top countries,we will see a pattern....
USA - around 35 - 40% of their medal came from swimming only.
China - half of their medal came from badminton, TT ,Gymnastic.
Australia - Again they got lot of medal from swimming.
Russia - Gymnastic,where they dominated.
Even if we take a look at their past we will see that...they followed the same trend in every Olympics.
So here comes my main point...as a marketing student i will say all of them follow one key strategy..which is "Core Competence"..which helped them to derive their competitive strategy.
So what we Indians are looking for.......we have found out our core competence...which is in Boxing,Wrestling,Shooting...and for adding two more I can take Archery and Badminton(After watching the performance of Pradeep Kashyap and Saina Nehwal.
So the next thing to take care of is to overcome from traditional problem of ours...that is dependency.....yes dependency on one or two individual....(Let me take an example here from my field of interest 'Cricket'...there was an era in post 90's when our Indian cricket team was totally dependent on Sachin Tendulkar...it happened every time...when Sachin clicks,they would win or vice versa..)..but now i appraise our Indian cricket team that they are now independent....all 11 players are treated equally...if one fails another will click..and thats how we became World Champion in 2011).
So why cant we adopt the same strategy here...apart from just depending on Mr.Bindra, Sushil Kumar or Vijender Singh,why cant we hope a medal from every individual in the team.. And I am very much sure that we can do that....
We just now have to focus on our core competence...need to work on them...and then like China or USA..we can also win Medals...and yeah definitely can pass that charismatic number '6'...
ALL THE BEST TO UPCOMING PARTICIPANTS FOR NEXT OLYMPICS IN RIO.....
JAI HIND.....
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